Adventures Worth Approving
The Smiths Approve is an Irish based family content brand exploring food, culture, and family adventures around the world.
Created by Samantha, Gavin, and their young son Axel, The Smiths Approve documents authentic experiences across Ireland and internationally. From street food markets and family-friendly attractions to unique cultural moments and unforgettable travel destinations.
Our goal is simple:
to discover experiences worth sharing and highlight the places, flavours, and moments that truly stand out.
From exploring the vibrant street food scene in Malaysia, Thailand and Vietnam to discovering hidden gems across Europe and in particular Ireland, our content focuses on real experiences through the eyes of a travelling family.
Across our platforms we share:
• Family travel experiences
• Local food discoveries
• Cultural adventures
• Hidden destinations
• Unique events and attractions
Through short-form video, storytelling, and travel guides, we aim to inspire families and curious travellers to explore the world with an open mind and an appetite for discovery.
In the past year The Smiths Approve has grown into a global audience, reaching millions of viewers each month across TikTok, Instagram, Facebook, and YouTube.
Our community follows along not just for travel inspiration, but for the honest and often joyful perspective of seeing the world through a family’s eyes.
Because at the heart of everything we share is a simple idea:
Great experiences are meant to be discovered, shared and approved.
Exploring Food, Culture & Family Adventures
Meet the Smiths , Approving the experiences, flavours, and discoveries that make travel memorable.
Gavin Smith
Family Cook & Adventure Dad
Gavin is the family’s food enthusiast and resident cook, always curious about flavours from around the world. Whether it’s discovering a hidden street food stall, recreating dishes at home, or explaining the story behind a meal, Gavin brings a deep appreciation for food and culture to every adventure. His passion for trying new cuisines often leads the family to some of their most memorable discoveries.
Axel Smith
Travel Planner & Photographer
Axel is the youngest member of the team and the official taste tester of The Smiths Approve. Curious, adventurous, and always ready to try something new, Axel experiences the world with wonder and enthusiasm. From sampling local snacks to exploring new places, he reminds the family that the best adventures are often seen through a child’s eyes.
Samantha Smith
Family Planner & Storyteller
Samantha is the organiser behind The Smiths Approve, planning the family’s adventures and sharing their experiences with the world. From finding unique destinations to capturing the little moments that make travel special, she turns everyday experiences into stories that inspire others to explore. Samantha focuses on authentic travel, family experiences, and the joy of discovering new places together.
Nellie Smith
Loyal Travel Companion
Nellie has been Axel’s best friend since the very beginning and is an important part of every adventure. From family holidays to bedtime routines and restaurant visits, Nellie rarely misses a moment. Always by Axel’s side, Nellie represents the comfort, friendship, and imagination that make childhood adventures even more special.
Adventures in Asian Flavors with the Smiths
Explore moments from our journeys that capture the vibrant tastes and cultures we embrace.
